The Infinite Dial 2013: Navigating Digital Platforms
10 Observations starting with Radio is the "King of the Road"
Five Ways to Connect With Millennials... Yes, via Radio
Most people's perception of whether Millennials like radio could do with a splash of cold water and a stream of cold, hard facts.
In fact, if you are between 18 and 34, you are far more likely to be pulling your ears away from AM/FM radio than your eyes away from Facebook to read this article: 92% more likely, actually. Way more Millennials will use radio this week than they will YouTube or Twitter.(1)
When the Chips Are Down What Media Matters?
Who do you call when you’re in crisis? Most people have only one or two trustworthy people in their life. Why not reach out to your newest acquaintance? You know why because they don’t have a vested interest in being your reliable person. When the chips are down we go with those that have earned our trust over time.
Provocative question: Have you ever considered the value and effectiveness of a media based on its “use and trustworthiness” in a community crisis?
Jeopardy for Advertisers -- Play Along and Win Big
Answer: Increased total reach, increased total frequency, minimal decrease of the TV campaign’s R&F – all with no increase in budget – and a stunning improvement in the likely ability of the message to resonate with the potential consumer. Pretty good return on rechanneling some budget.
Question: What would happen if an advertiser reallocated a small portion of a TV campaign budget to radio?
A Radio renaissance is most definitely upon us and it's happening all over the world! Last year, USA Today ran an article titled, In a Renaissance for Radio, More Listeners are Tuning In. And now, an article from the Radio Advertising Bureau identified more signs of "an emerging Radio creative renaissance." It shows that the success of your ad campaign will be determined by your choice of how you deliver a message.